Payco
Case Study
UX Case Study
Tawfik
Problem Statement
Global financial transactions today are:
Slow (traditional transfers can take days) , Expensive (high remittance and bank fees) , Risky (lack of trust in cross-border transactions), Payco solves this by enabling instant, secure, and fee-free transfers using crypto infrastructure.
Objectives & Goals
Enable Instant Global Transfers
Enable Instant Global Transfers
Digitize Letters of Credit (LC)
Design Process
Discover
Define
Ideate
Design
Business Challenges
Onboarding Non-Crypto Users
Market Competition
B2B LC Adoption
Trust Barrier with Crypto
Liquidity and Fiat Access
Product Users
Young Freelancers, Creators, Expats, Students (Aged 18–27) used remmetance and escrow wallet
Business Owners, Importers/Exporters, Trade Managers (Aged 35–55)
used LC
Quantitative Research
Observations
36%
of Gen Z in emerging markets already own or use crypto
68%
Gen Z prefer mobile apps for sending money
73%
of Gen Z freelancers say they've experienced delayed or missing payments
90%
said they would use escrow if it were easy and fee-free
50%
of SMEs say LCs are too slow or complex through banks
To validate product demand and prioritize features
User Needs
Fast, free international transfers Gen Z users want to send money instantly to family, friends, or clients—without high fees or delays.
Trust without middlemenGen Z prefers decentralized solutions that don’t rely on banks or third parties.
Faster trade documentationCurrent LC processes are paper-based and slow—users need a digital, streamlined solution.
Product User Challenges
High transfer fees , Long processing times , Lack of payment security
Complex crypto interfaces , Paper-based workflows , Slow approval cycles
Traditional Letters of Credit involve manual documentation, couriering, and physical stamps, which delay deals.
High costsBanks charge high LC issuance and handling fees, especially for small businesses
Unique Features
Instant, Zero-Fee Global Transfers
Smart Contract Escrow Wallets
Digital Letter of Credit (LC) on Blockchain
User Persona
Youssef Gaber
Age:
22 y.o.
Tech Familiarity
High
Occupation:
Freelance UI Designer
Location:
Cairo, Egypt
Financial Tools
Instapay , Binance
Goals
Get paid quickly and safely from international clients
Avoid high PayPal or bank transfer fees
Use a app that doesn’t require deep crypto knowledge
Pain Points
Delayed payments due to banking holidays
Worries about getting scammed without a contract
Complex crypto wallets with gas fees and seed phrases
Needs from Payco
Instant, fee-free global payments
Secure escrow for client deals
Simple wallet UI with support for stablecoins
Trustable transaction tracking with clear statuses
Youssef Gaber
Age:
22 y.o.
Tech Familiarity
High
Occupation:
Freelance UI Designer
Location:
Cairo, Egypt
Financial Tools
Instapay , Binance
Goals
Get paid quickly and safely from international clients
Avoid high PayPal or bank transfer fees
Use a app that doesn’t require deep crypto knowledge
Pain Points
Delayed payments due to banking holidays
Worries about getting scammed without a contract
Complex crypto wallets with gas fees and seed phrases
Needs from Payco
Instant, fee-free global payments
Secure escrow for client deals
Simple wallet UI with support for stablecoins
Trustable transaction tracking with clear statuses
Ahmed Khaled
Age:
45 years old.
Tech Familiarity
Moderate
Occupation:
Export Manager at a textile company
Location:
Financial Tools
Goals
Issue Letters of Credit faster and with fewer costs
Streamline export documentation and approval steps
Minimize human error in trade agreements
Pain Points
Traditional LC process is slow and full of paperwork
Difficult to track LC stages across teams and partners
High fees for even simple trade deals
Needs from Payco
Digital LC workflow with multi-party tracking
Clear document upload and review system
Secure, legally-compliant structure
Notifications for each step of LC progress.
Ahmed Khaled
Age:
45 years old.
Tech Familiarity
Moderate
Occupation:
Export Manager at a textile company
Location:
Alexandria, Egypt
Financial Tools
Bank-based LC, Trade Finance
Goals
Issue Letters of Credit faster and with fewer costs
Streamline export documentation and approval steps
Minimize human error in trade agreements
Pain Points
Traditional LC process is slow and full of paperwork
Difficult to track LC stages across teams and partners
High fees for even simple trade deals
Needs from Payco
Digital LC workflow with multi-party tracking
Clear document upload and review system
Secure, legally-compliant structure
Notifications for each step of LC progress.
Information arc
Design system
Major Screens
Home Screen
Search bar
Notifications
User share
Escrow wallet
Profile
Escrow transactions
Navigation bar
Wallet
Actions
total balance
Your balance equals
Pay/Request
Receiver
Amount
Pay it in escrow
Screens
Onboarding
